Position               :     Marketing Executive (Food Products)

Location               :     Ahmedabad, Gujarat

Reporting to       :    Assistant Manager

 

About Gujpro: Gujpro Agribusiness Consortium Producer Company Ltd. (GUJPRO) is a consortium of FPOs formed to advance the business and policy interests of FPOs in Gujarat.  GUJPRO in the role of a state level producer Company uses market based strategies to enhance the livelihoods of farmers.  The goal is to strengthen the FPOs to such an extent that they are able to enhance the income and capabilities of farmers thus making agriculture a viable profession for them.

The company also provides capacity building support to its members and supports them in availing credit from banks and financial institutions.  The company will facilitate development of agriculture related infrastructure in order to create a suitable ecosystem for FPOs to engage them in higher level of value addition and trade of farm produce.

Purpose of the Job: The Marketing Executive will be responsible for conducting the tasks and activities related to marketing the company’s products (Seeds and Food Products) related to the product placement in the General as well as Modern Format Stores. The promotion and sale of the products is also planned through modern marketing techniques and other channels like Amazon and Flipkart as the opportunity arises.

Key work deliverables

• Contribute in developing and implementing marketing strategies and plans to drive brand awareness, increase placement of products under different sales formats, and achieve sales targets for products launched by Gujpro
• Listing of products on various e-commerce platforms
• Conducting market research and competition analysis on an ongoing basis
• Answering client queries about product specifications and uses
• Maintaining client and partner relations
• Tracking sales data to fill the demand-supply gap of different channels
• Creating and presenting sales and product performance reports
• Monitor and evaluate marketing campaigns and adjust strategies as needed to achieve desired results
• Plan and execute promotional events, product presentations, and trade shows, wherever required
• Collaborate with the creative partner to develop marketing material, such as brochures, packaging, and point-of-sale materials
• Provide Field insights on market trends, consumer behavior, and competitor activities to identify opportunities and challenges

Eligibility Criteria

• Degree in marketing, sales or related discipline
• Prior experience as a marketing/sales executive
• Proficiency of working on E-commerce platforms for sale of products
• Thorough understanding and skills in social media marketing
• A thorough understanding of contemporary trends in consumerism
• Excellent research and writing skills, particularly as those applicable to marketing
• Highly organized and detail-oriented
• Respect for people and ideas

Interested candidates may send an application letter with their latest CV on gujproagri@gmail.com. The application letter should mention the current and expected salary.  Changes if any will be notified to the shortlisted candidates in advance.